Benihana of Tokyo an Introduction to Hibachi Cooking Essay Example

Benihana of Tokyo an Introduction to Hibachi Cooking Essay An  introduction  to  Hibachi  cooking Where  it  started Context: Japanese  food  being  unpopular  in  the  US  (feeling  of  being  not  filling  enough,   deceiving  food,  etc. ) Concept: Introduce  Hibachi  cooking  in  the  US  and  worldwide History: 1935:  Yunosuke  Aoki  (Papasan)  opens  the  1st  Benihana  restaurant  in  Tokyo,   Japan 1958:  Papasan  introduces  the  Hibachi  table  concept 1964:  Number  1  American  unit  in  New  York  West  Side 1. Differences  between  the  Benihana  Ã‚  production   process  and  that  of  a  typical  restaurant? Availability  and  cost  of  labor Highly  trained  chefs:   native  Japanese young  staff trained  to  American  manners  (good   English)  and  Japanese  cooking Limited  menu  (Steak/Chicken/Shrimp):   food  costs  cut  to  30/35% Showmanship  of  the  chef  (teppaniyaki table  presentation) High? quality  and  healthy  food  (traditional   Japanese  food) Authentic  oriental  atmosphere   Combination  of  Japanese  paternalism  and   American  setting Food  storage  and  wastage General  atmosphere Strategy What  makes  Benihana  Unique? Efficient  Organizational   chart High? Standards  Chefs Innovative  management   Entertaining  atmosphere:   â€Å"Theatre  of  the  stomach† High  Quality  traditional  food Research  of  Authenticity Creative  advertising  policy Broad  costumer  targetting Restaurant  design Efficient  use UNIQUE  ATMOSPHERE 2. What  are  the  major  design  choices   which  generate  operating  efficiency? Benihana  Restaurants  inner  design No  more  traditional  kitchen  (+8%  room  available  compared   to  traditional  restaurants,  service  more  attentive Authentic  decoration:  furniture  imported  from  old  Japanese   houses  and  reassembled  in  the  US Compqny Strategy No  Franchising Managerial  Structure  design Simple  management  structure (1  manager,  1  assistant   manager  and  2/3  front  men) What  is  next? Expansion  strategy Location US Type  OF  Market Primary  Marketing  Areas   Secondary  Markets   Suburban  Market Extra  Territorial Expansion Mexico  city UKEurope We will write a custom essay sample on Benihana of Tokyo an Introduction to Hibachi Cooking specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Benihana of Tokyo an Introduction to Hibachi Cooking specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Benihana of Tokyo an Introduction to Hibachi Cooking specifically for you FOR ONLY $16.38 $13.9/page Hire Writer